KAYAK x Rent the Runway Travel Hacker Guide: Wedding Edition
Your guide to not going broke this wedding season.
Picture this: It's early spring of 2022, and the post-lockdown nuptials are about to be in full swing. There were an estimated 2.6 million weddings that year (which was more than there had been in over four decades). That's why KAYAK and Rent the Runway felt called to help engaged couples and wedding guests save some cash. With the Wedding Travel Hacker Guide, these two brands teamed up to take the guesswork out of trip-planning and deciding what to wear.
Microsite
Catering to two audiences—betrothed couples and guests—the Travel Hacker Guide: Wedding Edition was designed to meet two different needs. For couples, we shared honeymoon destinations with stay recommendations fit for various newlywed adventures and budgets. For wedding guests, we equipped travelers with tools to score good deals and plan ahead. The campaign microsite garnered 49,547 page views, 61% of which were new users.
Rent the Runway banners
Sprinkled throughout the guide, these Rent the Runway banners drove travelers to collections of curated attire, stylist advice, and a 25% off discount on rentals for upcoming celebrations.
Marketing emails
Featuring our recommendations for honeymoon destinations and money-saving tools, these emails drove 47% of referral traffic and 23,329 page views.
Social
With a little help from Instagram and Twitter, we teased this partnership to drive traffic to our site and encouraged travelers to find out more.
Press
Don't you just love it when people stan your work? Shoutout to Business Insider for helping to promote this campaign, which, in my opinion, just made sense for wedding season.